Sales Training Basics - Couverture souple

Siegfried, Angela

Couverture souple

ISBN 10 : 1562866761 ISBN 13 : 9781562866761

Editeur : ASTD Press, 2010

Synopsis

Sales Training Basics recognizes the bottom line focus of sales professionals and offers proven techniques and approaches that create engaging and impactful training. The book provides learning professionals with specific guidance on designing programs that provide the right tools and techniques that deliver on an audience focused on value. In addition, trainers and facilitators are offered guidance on accessing their most charismatic and engaging self to draw in and hold the attention of sales professionals. While the book is focused on participant expectations, it does not neglect today's organizational mandate to build training programs aligned to company strategic needs and vision. Finally, the author provides direction on alternate pathways to sales training through the use of technology and the power of blending both classroom and technology-bases approaches that give these sales professionals what they really want - more time in the field selling.

A propos du livre

À propos de l?auteur

Angela Siegfried, CPLP, is the performance improvement director for Allied Insurance (a Nationwide Company) who directs training activities for the entire Allied Insurance sales force.

Détails de l'édition

• Éditeur: ASTD Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1562866761
• ISBN 13: 9781562866761
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible