Managing Media Services: Theory and Practice - Couverture rigide

Schmidt, William D.; Rieck, Donald A.

 
9781563085307: Managing Media Services: Theory and Practice

Synopsis

Intended as a textbook for graduate (and some undergraduate) students in audiovisual and technology management classes, this book covers all aspects of the media manager's role, from supervision and budgeting to public relations and evaluation. Its pragmatic approach deals with such tasks as acquisitions, circulation, collection development and maintenance, facility design, managing legal issues, and dealing with technological change. The book also makes an excellent reference book for media managers in educational, corporate, government, and nonprofit agencies. Based on the more than 40 years of media management experiences of the present and previous authors, this new edition has been substantially revised to reflect the phenomenal technological changes in the field over the past 10 years.

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À propos de l?auteur

WILLIAM D. SCHMIDT is Professor of Instructional Media and Director, Educational Technology Center, Central Washington University, Ellensburg.

DONALD A. RIECK is Director, Instructional Technology Center, Iowa State University, Ames.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780872877153: Managing Media Services: Theory and Practice

Edition présentée

ISBN 10 :  0872877159 ISBN 13 :  9780872877153
Editeur : Libraries Unlimited Inc, 1989
Couverture rigide