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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Edité par
Association of National Advertis, 2004
ISBN 10 : 1563180324
ISBN 13 : 9781563180323
Ancien ou d'occasion
Couverture rigide
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_455581075
Acheter D'occasion
EUR 14,86
Expédition à EUR 3,34
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Edité par
Association of National Advertis, 2004
ISBN 10 : 1563180324
ISBN 13 : 9781563180323
Ancien ou d'occasion
Couverture rigide
Vendeur : Half Price Books Inc., Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_442431789
Acheter D'occasion
EUR 14,86
Expédition à EUR 3,34
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Edité par
ANA, 2004
ISBN 10 : 1563180324
ISBN 13 : 9781563180323
Ancien ou d'occasion
Couverture rigide
Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
Évaluation du vendeur 4 sur 5 étoiles
Etat : As New. N° de réf. du vendeur 563963896A2FDB9
Acheter D'occasion
EUR 37,53
Expédition à EUR 14,95
Expédition depuis Pays-Bas vers Etats-Unis
Expédition depuis Pays-Bas vers Etats-Unis
Quantité disponible : 1 disponible(s)
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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Edité par
Association of National Advertisers, 2004
ISBN 10 : 1563180324
ISBN 13 : 9781563180323
Ancien ou d'occasion
Couverture rigide
Vendeur : Oak Books, Ouyen, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Brand building is the heart of value creation for the 21st century corporation. The EMM Group authors have taken the mystery out of brand building and replaced it with process, metrics, and tools that any company can master. The book is designed to improve organizational and professional marketing management practices for brand value creation and enhancement. Why can these advances be adopted today? Because rapid advances in information technology now enable marketing to be engineered and measured for accountable investment in ways previously impossible. This new capability redefines the role of the marketing director in a profound way. It places him/her at the heart of the corporation's purpose-building the brand and delivering the bottom line with true accountability and the credibility not accorded the marketing function when it was perceived as an arcane art and unreliable process. This will enhance the ability if the CEO, CFO, and COO to leverage marketing to create shareholder value. Now senior management can hold marketing accountable just like other items on the P&L because real metrics will be available to evaluate its progress. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life. N° de réf. du vendeur AZ142_Ci2
Acheter D'occasion
EUR 23,65
Expédition à EUR 29,43
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
Quantité disponible : 1 disponible(s)