Success Leaves Clues: Practical Tools for Effective Sales and Marketing - Couverture souple

Stanton, J.

Couverture souple

ISBN 10 : 1563431610 ISBN 13 : 9781563431616

Editeur : Silver Lake Publishing,US, 2015

Synopsis

Stanton and George debunk gimmicky theories of sales and marketing. They advocate a systematic approach to building brand recognition and customer loyalty -- regardless of whether a product or service is at the heart of a company's business. Using real-world success -- and failures -- as illustrations, the authors develop a series of clues, which help any firm develop its own sales and marketing strategies.

Détails de l'édition

• Éditeur: Silver Lake Publishing,US
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1563431610
• ISBN 13: 9781563431616
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible