Understanding Aesthetics for the Merchandising and Design Professional - Couverture rigide

Fiore, Ann Marie; Kimle, Patricia A.

Couverture rigide

ISBN 10 : 1563670828 ISBN 13 : 9781563670824

Editeur : Fairchild Books, 1997

Synopsis

Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.

A propos du livre

À propos de l?auteur

Ann Marie Fiore is associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation. Patricia A. Kimle is a member of the Iowa Arts Council, where she teaches polymer clay and crafts classes. Her designs have been featured in such publications as Step by Step Beads, Expression, Belle Armoire and Art Jewelry.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 1563670828
• ISBN 13: 9781563670824
• Reliure: Relié
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible