Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
Instructors, contact your Sales Representative for access to Instructor’s Materials.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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