Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Couverture rigide

Bell, Judith; Ternus, Kate

Couverture rigide

ISBN 10 : 1563673967 ISBN 13 : 9781563673962

Editeur : Fairchild Books, 2005

Synopsis

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

A propos du livre

À propos de l'auteur

Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1563673967
• ISBN 13: 9781563673962
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible