Visual Merchandising & Display - Couverture rigide

Pegler, Martin M.

Couverture rigide

ISBN 10 : 1563674459 ISBN 13 : 9781563674457

Editeur : Fairchild Books, 2006

Synopsis

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

A propos du livre

Présentation de l'éditeur

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craftfrom classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for ""green"" presentation. This book serves as a ""how to"" for creating a visual look and feel for a brand and optimizing images.

Biographie de l'auteur

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2006
• ISBN 10: 1563674459
• ISBN 13: 9781563674457
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 5
• Nombre de pages: 420