The Business of Fashion: Designing, Manufacturing, and Marketing - Couverture rigide

Burns, Leslie Davis; Bryant, Nancy O.

 
9781563675706: The Business of Fashion: Designing, Manufacturing, and Marketing
Couverture rigide
ISBN 10 : 1563675706 ISBN 13 : 9781563675706
Editeur : Fairchild Books, 2007

Synopsis

The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Leslie Davis Burns and Nancy O. Bryant are both at Oregon State University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Fairchild Books
Date d'édition
2007
Langue
anglais
ISBN 10 
1563675706
ISBN 13 
9781563675706
Reliure
Relié
Numéro d'édition
3
Nombre de pages
656
Coordonnées du fabricant
non disponible
Personne responsable
non disponible