Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding - Couverture souple

Hancock, Joseph H.

Couverture souple

ISBN 10 : 1563676222 ISBN 13 : 9781563676222

Editeur : Fairchild Books, 2009

Synopsis

Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author's goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. "Go outside!" Features: -- Interviews with established fashion branding leaders, as well as "up and coming" individuals -- Coverage of "high" and "trendy" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor's Guide includes suggested projects and pertinent news items-- Powerpoint Presentation

A propos du livre

À propos de l?auteur

Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1563676222
• ISBN 13: 9781563676222
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible