Retailing in the 21st Century - Couverture rigide

Diamond, Jay; Litt, Sheri

Couverture rigide

ISBN 10 : 1563677059 ISBN 13 : 9781563677052

Editeur : Fairchild Books, 2009

Synopsis

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook."

A propos du livre

À propos des auteurs

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2009
• ISBN 10: 1563677059
• ISBN 13: 9781563677052
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible