Retailing Principles: Global, Multichannel, and Managerial Viewpoints - Couverture rigide

Rose Poloian, Lynda

Couverture rigide

ISBN 10 : 1563677423 ISBN 13 : 9781563677427

Editeur : Fairchild Books, 2013

Synopsis

Rare Book

A propos du livre

Présentation de l'éditeur :

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Revue de presse :

This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace. --Joseph Hancock, Drexel University, USA

À propos de cette édition

• Éditeur: Fairchild Books
• Date d'édition: 2013
• ISBN 10: 1563677423
• ISBN 13: 9781563677427
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 592