Merchandising: Theory, Principles, and Practice - Couverture souple

Kunz, Grace I.

Couverture souple

ISBN 10 : 1563678268 ISBN 13 : 9781563678264

Editeur : Fairchild Books, 2009

Synopsis

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your Sales Representative for access to Instructors Materials.

A propos du livre

À propos de l?auteur

Grace I. Kunz is Professor Emerita at Iowa State University.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1563678268
• ISBN 13: 9781563678264
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne