Retail Advertising and Promotion - Couverture souple

Diamond, Jay

 
9781563678981: Retail Advertising and Promotion
Couverture souple
ISBN 10 : 1563678985 ISBN 13 : 9781563678981
Editeur : Fairchild Books, 2011

Synopsis

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.

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À propos de l'auteur

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Fairchild Books
Date d'édition
2011
Langue
anglais
ISBN 10 
1563678985
ISBN 13 
9781563678981
Reliure
Broché
Nombre de pages
448
Coordonnées du fabricant
EDITIONS GALLIMARD
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