Direct Mail Marketing Design - Couverture rigide

Knapp, Stephen; Rockport Publishing

 
9781564960801: Direct Mail Marketing Design

Synopsis

The fifth title in this series, this book showcases some of the best and most current designs in the direct mail industry. It is organized into three categories: promotion of products and services; fund raising; recruiting for non-profit causes and self promotion. The book showcases combinations of materials, clever folding techniques, die-cuts, etc. The collection shows how objects of all types have come to replace the more traditional approaches to design.

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