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The Perfect Package. How To Add Value Through Graphic Design - Couverture rigide

Fishel, Catharine-M

 
9781564966230: The Perfect Package. How To Add Value Through Graphic Design

Synopsis

Some graphic design gets your attention. Some sticks in the memory. Then there are those very special projects that actually become a permanent landmark on the cultural landscape. Joe Boxer. Volkswagen. Victoria's Secret. These and more than 25 additional projects are featured inside. What causes people to embrace these designs? How do they stay vital and alive? In the pages of The Perfect Package, you'll learn their secrets.

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À propos de l'auteur

Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. Editor of Dynamic Graphics magazine, she frequently writes for Step-by-Step Graphics. PRINT, DesignNet, and other trade publications. She is author of Paper Graphics, Minimal Graphics, and Redesigning ldentity.

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