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Logo Designs That Works. Secrets For Successful Logo Design - Couverture souple

Silver, Lisa

 
9781564967596: Logo Designs That Works. Secrets For Successful Logo Design
Couverture souple
ISBN 10 : 156496759X ISBN 13 : 9781564967596
Editeur : Rockport Publishers, 2001

Synopsis

What makes a successful logo? From the classic designs of Paul Rand and Raymond Loewy to the just-minted logos created by such firms as Pentagram and Landor, the one hundred examples collected here vividly illustrate what is meant by "design that works." Each project, and the process behind it, is deconstructed as graphic designers and art directors describe the research, brainstorming, preliminary sketches, and experiments with imagery, type, and color that led to a successful design. This stand-alone volume, packed with concrete, practical design information, offers designers the essential insight and inspiration needed to remain competitive in today's hungry market.

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À propos de l'auteur

Lisa Silver is a Manhattan-based freelance writer and an adjunct professor of journalism at New York University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers
Date d'édition
2001
Langue
anglais
ISBN 10 
156496759X
ISBN 13 
9781564967596
Reliure
Broché
Nombre de pages
143
Coordonnées du fabricant
non disponible
Personne responsable
non disponible