It's every graphic designer's nightmare: you finish a huge job, slip in the disc, hit print-and discover a glaring problem that will cost you your deadline, and possibly your client. Such all-too-frequent glitches can be avoided with the guidance this book offers. This step-by-step guide, covering every aspect of digital prepress printing, is written in practical, accessible language and is filled with helpful explanatory images that give designers a framework for logically thinking through projects in a way that ensures a spectacular finished product-the first time. Issues covered: Preplanning (choosing the right process and equipment for your job), Setup (getting the exact printer specifications so jobs will print correctly), Color, Resolution, Proofs (utilizing digital technologies to ensure the highest quality), Paper (choosing the material best suited for a particular job).
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Constance Sidles is a print production consultant and print buyer with more than 25 years of experience producing books, magazines, catalogs, brochures and all the other examples of the printed word that so gloriously fill our mail slots every day. She is the "Tech Tips" of HOW Magazine, a columnist for Adobe magazine, and a regular contributor to several other publications. She is author of Graphic Idea Resource: Printing, Graphic Idea Resource: Prepress (both published by Rockport) and her most recent book is Great Production by Design, Published by North Light Books.
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