Designing corporate identity - Couverture rigide

Matson, Knapp

 
9781564967978: Designing corporate identity
Couverture rigide
ISBN 10 : 1564967972 ISBN 13 : 9781564967978
Editeur : Rockport Publishers Inc., 2001

Synopsis

Corporate design projects are some of the most lucrative graphic design work available. This book explores the important role graphic design plays as part of a strategy for big business success. It also offers designers business-smart information on how to land, work with, and keep, large corporate clients - no matter what the size of the design firm and illustrates some keys to success in creating corporate ID projects and working with corporate clients. Projects are presented from the ground up: top designers explain their process - from initial client meetings and planning, through logo and brand development, to the electronic realm.

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À propos de l?auteur

Pat Matson Knapp is a writer and editor whose work focuses on design and architecture. She was formerly the editor of Identity, a magazine devoted to corporate identity and environmental graphics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers Inc.
Date d'édition
2001
Langue
anglais
ISBN 10 
1564967972
ISBN 13 
9781564967978
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible