designing Online Identities /anglais - Couverture rigide

A Préciser

Couverture rigide

ISBN 10 : 1564968014 ISBN 13 : 9781564968012

Editeur : Rockport Publishers, 2002

Synopsis

Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 1564968014
• ISBN 13: 9781564968012
• Reliure: Relié
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible