Identity Design That Works /anglais - Couverture souple

Cullen

 
9781564969507: Identity Design That Works /anglais
Couverture souple
ISBN 10 : 1564969509 ISBN 13 : 9781564969507
Editeur : Rockport Publishers Inc., 2005

Synopsis

Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

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À propos de l?auteur

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is the author of several design books, including Promotion Design That Works, The Best of Annual Report Design and The Best of Direct Response Graphics. She lives in Frankfort, Illinois.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rockport Publishers Inc.
Date d'édition
2005
Langue
anglais
ISBN 10 
1564969509
ISBN 13 
9781564969507
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible