Articles liés à E-Commerce: Implementing Global Marketing Strategies

E-Commerce: Implementing Global Marketing Strategies - Couverture souple

Szuprowicz, Bohdan O; Cameron, Debra

 
9781566070652: E-Commerce: Implementing Global Marketing Strategies

Synopsis

Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.

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