Articles liés à Open Me Now
Synopsis
Book by Lewis Herschell Gordon
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
If you are a student of selling by mail, you may have wondered why 'experts' write book after book and magazine article after magazine article about letters...and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign...and it bombs. 'What's wrong with these people?' we cry. 'This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of money taking pictures for the brochure. What happened?' The question should be: 'What didn't happen?'If the message is aimed right at them and they need it and the price is right and the letter is loaded with dynamite and the pictures in the brochure are worthy of hanging in The Louvre, what's missing? Where did we goof? The envelope. If they didn't open the envelope, all that brilliance was reduced to a zero-watt intensity.The envelope is the greeter, separating us from everyone else...from all the other business mail driven by self-intensifying databases (the best prospect are the best targets and thus get the most mail and thus are harder to reach and even harder to convince). The envelope is the bellwether, moulding the recipient's attitude. It whispers, says, commands, or shouts to the person holding it, 'Open me now!' What happens next can determine the fate not just of a mailing but of the organization behind it. And that's why this book exists. Thanks for agreeing with my premise: If they don't open the envelope, all the brilliance in every other component is reduced to a zero-watt intensity. Now, let's get some megawatt envelopes into the mail!
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurBonus Books Inc
- Date d'édition1991
- ISBN 10 1566250366
- ISBN 13 9781566250368
- ReliureRelié
- Nombre de pages136
Acheter D'occasion
état : SatisfaisantFormer library book; may include... En savoir plus sur cette édition
EUR 14,36
Frais de port :
Gratuit
Vers Etats-Unis
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Open Me Now!
Edité par
Rowman & Littlefield Publishers, Incorporated, 1991
ISBN 10 : 1566250366
ISBN 13 : 9781566250368
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 6138381-6
Quantité disponible : 1 disponible(s)
Image d'archives
Open Me Now!
Edité par
Rowman & Littlefield Publishers, Incorporated, 1991
ISBN 10 : 1566250366
ISBN 13 : 9781566250368
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9837261-75
Quantité disponible : 1 disponible(s)
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Open Me Now
Edité par
Bonus Books, 1995
ISBN 10 : 1566250366
ISBN 13 : 9781566250368
Ancien ou d'occasion
Couverture rigide
Vendeur : Bulk Book Warehouse, Rotterdam, NY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages. Former library copy with library markings and/or jacket. N° de réf. du vendeur 581QRT000OB0_ns
Quantité disponible : 1 disponible(s)
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Open Me Now
Edité par
Bonus Books, 1995
ISBN 10 : 1566250366
ISBN 13 : 9781566250368
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00074700608
Quantité disponible : 1 disponible(s)
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Open Me Now
Edité par
Brand: Bonus Books, 1995
ISBN 10 : 1566250366
ISBN 13 : 9781566250368
Ancien ou d'occasion
Couverture rigide
Vendeur : Ergodebooks, Houston, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. Every year, half a billion pieces of worthwhile direct mail are tossed into the wastebasket because whoever designed their envelopes didn't know how to convince the recipient to Open Me Now! This is a tightly written, no-nonsense guide to envelope use. If you use the mails, it can be your key to profit. N° de réf. du vendeur SONG1566250366
Quantité disponible : 1 disponible(s)