Description du livre Hardcover. Etat : new. Hardcover. Everyone knew him then: Bruce Barton was a cultural icon. Two-thirds of American history textbooks today cite him to illustrate the 1920s adoration of the business mentality that then dominated American culture. Historians quote from his enormous best-seller, The Man Nobody Knows, in which Barton called Jesus the "founder of modern business" who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." But few know Bruce Barton now: he is the most famous twentieth-century American not to rate a biography. Richard M. Fried's compelling new study captures the full dimensions of Barton's varied and fascinating life. More than a popularizer of the entrepreneurial Jesus, he was a prolific writerof novels, magazine articles, interviews with the mighty, pithy editorials of uplift. He edited a weekly magazine that anticipated the format of Life. Most famously, he co-founded the advertising agency that became Batten, Barton, Durstine and Osborn and grew to symbolize "Madison Avenue." He made GM and GE household initials. Barton's religious writings, especially The Man Nobody Knows, epitomized modernist religious thought in the twentiesat one point he had two religious books on the best-seller list. As a political spin merchant, he advanced the careers of Calvin Coolidge and Herbert Hoover; his agency scripted later campaigns for Republicans, notably Dwight Eisenhower. Barton himself was twice elected to Congress, ran for the U.S. Senate in 1940, and that year lent his name to FDR's famous mocking litany, "Martin, Barton, and Fish." In Richard M. Fried's illuminating biography, Barton comes to life as a man who often initiated, sometimes followed, and occasionally fought the social and political trends of his timesbut always defined their essential qualities. He can truly be called a key figure in a large territory of the American mind. With 8 pages of black-and-white photographs. Everyone knew him then: Bruce Barton was a cultural icon. Two-thirds of American history textbooks today cite him to illustrate the 1920s adoration of the business mentality that then dominated American culture. Historians quote from his enormous best-seller, The Man Nobody Knows, in which Barton called Jesus the founder of modern business who picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world. But few know Bruce Barton now: he is the most famous twentieth-century American not to rate a biography. Richard Fried's compelling new study captures the full dimensions of Barton's varied and fascinating life. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781566636636

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The Man Everybody Knew: Bruce Barton and the Making of Modern America

Fried, Richard M.

Edit� par Ivan R. Dee (2005)

ISBN 10 : 1566636639 ISBN 13 : 9781566636636

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Description du livre Hardcover. Etat : new. Buy for Great customer experience. N� de r�f. du vendeur GoldenDragon1566636639

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The Man Everybody Knew Format: Hardcover

Fried, Richard M.

Edit� par National Book Network (2005)

ISBN 10 : 1566636639 ISBN 13 : 9781566636636

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Description du livre Etat : New. Brand New. N� de r�f. du vendeur 9781566636636

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The Man Everybody Knew: Bruce Barton and the Making of Modern America

Fried, Richard M.

Edit� par Ivan R. Dee (2005)

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The Man Everybody Knew: Bruce Barton and the Making of Modern America

Fried, Richard M.

Edit� par Ivan R. Dee (2005)

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Description du livre Etat : new. N� de r�f. du vendeur FrontCover1566636639

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The Man Everybody Knew. Bruce Barton and the Making of Modern America.

Fried, Richard M.

Edit� par Ivan R Dee, Inc (2005)

ISBN 10 : 1566636639 ISBN 13 : 9781566636636

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Description du livre Etat : New. Num Pages: 304 pages, illustrations. BIC Classification: BG. Category: (G) General (US: Trade). Dimension: 235 x 154 x 27. Weight in Grams: 590. . 2005. Hardback. . . . . N� de r�f. du vendeur V9781566636636

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