Articles liés à The Hustler's Handbook

The Hustler's Handbook - Couverture souple

Veeck, Bill

 
9781566638272: The Hustler's Handbook

Synopsis

What is the difference between a promoter and a hustler? Bill Veeck asks. Well, lets look at it this way. Neither one of them is an advertiser. An advertiser pays for his space. A promoter works out a quid pro quo . A hustler gets a free ride and makes it seem as if hes doing you a favor. Keep this in mind as Veeck, one of baseballs all–time characters and certainly its best–ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball. And, of course, hes never afraid to speak his mind.

The Hustlers Handbook is a rich, hilarious, flagrantly outspoken lesson on how to operate as a hustler in the corporate jungle of modern baseball.

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À propos de l'auteur

Bill Veeck (1914-1986) brought a flamboyant, fan-oriented entrepreneurship to his ownership of the Cleveland Indians, the St. Louis Browns, and the Chicago White Sox. He is best remembered for the innovations he brought to baseball and for his publicity stunts that brought fans to the ball park. He also wrote Veeck as in Wreck and Thirty Tons a Day.

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