Find a Niche and Scratch It: Marketing Your Congregation - Couverture souple

Perry, Robert L.

 
9781566992756: Find a Niche and Scratch It: Marketing Your Congregation
Couverture souple
ISBN 10 : 1566992753 ISBN 13 : 9781566992756
Editeur : Rowman & Littlefield Publishers, 2003

Synopsis

Jesus was uniquely adept in the art of reading people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregations strengths and the needs of its community, and to develop strategies for effective ministry.

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Éditeur
Rowman & Littlefield Publishers
Date d'édition
2003
Langue
anglais
ISBN 10 
1566992753
ISBN 13 
9781566992756
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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