Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

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9781567200621: Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
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1.

George P. Moschis
Edité par ABC-CLIO
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
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THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
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Description du livre ABC-CLIO. Hardback. Etat : New. New copy - Usually dispatched within 2 working days. N° de réf. du vendeur B9781567200621

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2.

George Moschis
Edité par Praeger (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
Neuf Couverture rigide Quantité disponible : 1
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Ergodebooks
(RICHMOND, TX, Etats-Unis)
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Description du livre Praeger, 1996. Hardcover. Etat : New. N° de réf. du vendeur DADAX1567200621

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3.

Moschis, George
Edité par Greenwood Pub Group (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
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Paperbackshop-US
(Wood Dale, IL, Etats-Unis)
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Description du livre Greenwood Pub Group, 1996. HRD. Etat : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du vendeur CA-9781567200621

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4.

George P. Moschis
Edité par Quorum Books (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
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Revaluation Books
(Exeter, Royaume-Uni)
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Description du livre Quorum Books, 1996. Hardcover. Etat : Brand New. illustrated edition. 192 pages. 9.75x6.50x1.00 inches. In Stock. N° de réf. du vendeur __1567200621

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5.

George Moschis
Edité par Praeger (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
Neuf Couverture rigide Quantité disponible : 1
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Irish Booksellers
(Portland, ME, Etats-Unis)
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Description du livre Praeger, 1996. Etat : New. book. N° de réf. du vendeur M1567200621

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6.

George P. Moschis
Edité par ABC-CLIO, United States (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
Neuf Couverture rigide Quantité disponible : 10
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The Book Depository
(London, Royaume-Uni)
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Description du livre ABC-CLIO, United States, 1996. Hardback. Etat : New. Language: English. Brand new Book. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis's market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop industry-specific marketing strategy, and demonstrates why this approach works. That, plus the fact that Dr. Moschis's model can be integrated into other databases to enhance their value, makes his book especially useful to marketing professionals, and to students and teachers of marketing on the graduate level. Gerontographics is a life-stage model developed to help marketers to better understand the heterogeneous older consumer market. Dr. Moschis points out that the model is unique, and different from other models of older consumer behavior in several ways. First, it is built on state-of-the-art knowledge drawn from various disciplines. Instead of relying on a single approach to or assumption about human behavior, it takes into account a wide range of factors and approaches.Second, the model was tested and validated using multiple methods. Not only is it the result of empirical methods, but it also reflects current thinking among consumer researchers on how to study behavior. Third, because the marketplace is dynamic, the life-stage model is flexible. It accommodates changes over time, to reflect changes in the environment and in people, and the emergence of new types of consumers. Finally, the model is directly linked to marketing strategies. It suggests specific courses of marketing action an organization should take to secure better results. N° de réf. du vendeur APC9781567200621

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7.

Moschis, George
Edité par ABC-CLIO (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
Neuf Quantité disponible : 1
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Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
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Description du livre ABC-CLIO, 1996. HRD. Etat : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du vendeur CA-9781567200621

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8.

George P. Moschis
Edité par ABC-CLIO, United States (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
Neuf Couverture rigide Quantité disponible : 10
Vendeur
Book Depository International
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre ABC-CLIO, United States, 1996. Hardback. Etat : New. Language: English. Brand new Book. The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it successfully. Dr. Moschis's market segmentation model is based on state-of-the-art knowledge and methodology. It shows marketers how to develop industry-specific marketing strategy, and demonstrates why this approach works. That, plus the fact that Dr. Moschis's model can be integrated into other databases to enhance their value, makes his book especially useful to marketing professionals, and to students and teachers of marketing on the graduate level. Gerontographics is a life-stage model developed to help marketers to better understand the heterogeneous older consumer market. Dr. Moschis points out that the model is unique, and different from other models of older consumer behavior in several ways. First, it is built on state-of-the-art knowledge drawn from various disciplines. Instead of relying on a single approach to or assumption about human behavior, it takes into account a wide range of factors and approaches.Second, the model was tested and validated using multiple methods. Not only is it the result of empirical methods, but it also reflects current thinking among consumer researchers on how to study behavior. Third, because the marketplace is dynamic, the life-stage model is flexible. It accommodates changes over time, to reflect changes in the environment and in people, and the emergence of new types of consumers. Finally, the model is directly linked to marketing strategies. It suggests specific courses of marketing action an organization should take to secure better results. N° de réf. du vendeur APC9781567200621

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9.

Moschis, George
Edité par ABC-CLIO (1996)
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
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Paperbackshop-US
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Description du livre ABC-CLIO, 1996. HRD. Etat : New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur IQ-9781567200621

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10.

MOSCHIS
Edité par ABC-Clio
ISBN 10 : 1567200621 ISBN 13 : 9781567200621
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BookVistas
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Description du livre ABC-Clio. Etat : New. N° de réf. du vendeur BD3-9781567200621

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