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Partant de ce constat, l'auteur s'attache à développer des concepts, des méthodes et des outils propres à aider les dirigeants, les cadres et les employés d'une entreprise à créer un réel engagement vis-à-vis de leurs clients dans toute leur organisation. La loyauté des clients est ainsi abordée sous l'angle de la stratégie, de la structure de l'entreprise, des systèmes, du personnel mais aussi des compétences ou encore des valeurs, des objectifs et de la mission de l'entreprise. La structuration en chapitres consacrés chacun à l'un de ces grands axes permet de s'y retrouver très facilement dans cet ouvrage pourtant très vaste. -- Idées clés, par Business Digest
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Description du livre Hardcover. Etat : new. Hardcover. The vast majority of American companies have little awareness or knowledge of how their organizations must change strategically to improve their customers' loyalty and assessment of value. As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others. Lowenstein develops concepts and approaches that enable company executives, managers, and staff to create a dynamic, proactive corporate commitment to customer advocacy and loyalty.Moving past previous how-to-do-it books on customers, Lowenstein identifies the abilities and processes by which companies can achieve the new paradigms related to customer loyalty.The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid^DSM to form the basis of this new, invaluable work. The concepts are innovative, and the applications are real-world. The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid to form the basis of this work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781567200768
Description du livre HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781567200768
Description du livre Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Developing concepts and approaches that enable company owners and senior staff to create corporate commitment to customer advocacy and loyalty, this text identifies the new paradigms by which companies can achieve customer loyalty, including the Seven S Fra. N° de réf. du vendeur 448117361
Description du livre Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The vast majority of American companies have little awareness or knowledge of how their organizations must change strategically to improve their customers' loyalty and assessment of value. As customers increasingly perceive a sameness of products and services among companies, an intense focus on customer retention and lifetime value will differentiate successful organizations from others. Lowenstein develops concepts and approaches that enable company executives, managers, and staff to create a dynamic, proactive corporate commitment to customer advocacy and loyalty.Moving past previous how-to-do-it books on customers, Lowenstein identifies the abilities and processes by which companies can achieve the new paradigms related to customer loyalty.The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid^DSM to form the basis of this new, invaluable work. The concepts are innovative, and the applications are real-world. N° de réf. du vendeur 9781567200768