Strategic Planning and Multinational Trading Blocs - Couverture rigide

Delener, Nejdet

 
9781567202748: Strategic Planning and Multinational Trading Blocs
Couverture rigide
ISBN 10 : 1567202748 ISBN 13 : 9781567202748
Editeur : Praeger Publishers Inc, 1999

Synopsis

Cross-border investments and cooperative business ventures are driving the global economy on an unprecedented scale. Business professionals and policy makers must be aware of the potential of trading blocs as a competitive weapon given the rising importance of multinational trade. The coming years promise to be the era of the Trade Pact Wars as Canada's recently announced trade talks with Chile, Germany's push for closer trans-Atlantic ties with the United States, and ASEAN efforts to promote intraregional trade all test the fledgling World Trade Organization in its role as the watchdog of global trade.

Delener examines the rationale for international trading blocs and free trade with a focus on the implications for strategic planning of firms and national industry sectors. He looks at the development and conditions of the major existing regional trading blocs and discusses issues that will impact those who do business within them. NAFTA, the European Union, South American trading blocs, and efforts in Asia and Africa are all examined in detail. Strategic planning, anti-dumping issues, and global standards are also considered. The book provides professionals, researchers, and students with a firm grasp of the issues of central importance to strategic planning in global corporations and multinational trading blocs. Those who fail to grasp the significance of multinational trading blocs will face tough times while those who plan for it will see their nations and businesses thrive and prosper.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

NEJDET DELENER is Associate Dean for Academic Affairs of the College of Business Administration and Professor of Marketing and International Business at St. John's University./e

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1999
Langue
anglais
ISBN 10 
1567202748
ISBN 13 
9781567202748
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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