The Manager's Guide to Competitive Intelligence - Couverture rigide

McGonagle, John J.; Vella, Carolyn M.

Couverture rigide

ISBN 10 : 1567205712 ISBN 13 : 9781567205718

Editeur : Praeger Publishers Inc, 2003

Synopsis

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.

Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.

A propos du livre

À propos de l?auteur

JOHN J. McGONAGLE is Managing Partner of the Helicon Group. Formerly a regular columnist for Competitive Intelligence Magazine, he is the author of numerous articles in the areas of competitive intelligence, law, economics, and business, and he has co-written several books on competitive intelligence. He is the recipient of the 1998 Fellows Award from the Society of Competitive Intelligence Professionals.

CAROLYN M. VELLA is the founder of the Helicon Group. The author of numerous articles on competitive intelligence, she is the recipient of the Meritorious Award from the Society of Competitive Intelligence Professionals.

Détails de l'édition

• Éditeur: Praeger Publishers Inc
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1567205712
• ISBN 13: 9781567205718
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne