Smoked: Why Joe Camel Is Still Smiling - Couverture souple

Males, Mike A.

Couverture souple

ISBN 10 : 1567511724 ISBN 13 : 9781567511727

Editeur : Common Courage Press,U.S., 2002

Synopsis

If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right? Wrong. In Smoked, journalist Mike Males takes you on a tour of the co-optation of a political movement.

From the 1960s to the late 1980s, anti-smoking campaigns were designed and run by health activists -- creating major declines in smoking by all age groups. But in the 1990s, political interests took up anti-smoking as a vote-winning crusade, replacing sound health, tax, and regulation strategies with a politically-driven agenda stressing popular sloganeering and calculatedly ineffective programming against "teenage smoking."

The failures of this approach (which neatly meshes with industry efforts to promote smoking as "adult, " thereby enticing teens to smoke) have prompted recent calls for a return to effective tax-and-regulate measures. Without them, argues Males, the vote-winning crusade is nothing more than smoke and mirrors.

Détails de l'édition

• Éditeur: Common Courage Press,U.S.
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 1567511724
• ISBN 13: 9781567511727
• Reliure: Broché
• Nombre de pages: 150
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible