Primer of Public Relations Research - Couverture rigide

Stacks, Don

 
9781572307261: Primer of Public Relations Research
Couverture rigide
ISBN 10 : 1572307269 ISBN 13 : 9781572307261
Editeur : Guilford Publications, 2002

Synopsis

This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step-by-step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Don W. Stacks, PhD, School of Communication, University of Miami, Coral Gables, FL, USA

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Guilford Publications
Date d'édition
2002
Langue
anglais
ISBN 10 
1572307269
ISBN 13 
9781572307261
Reliure
Relié
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
non disponible