The Televiewing Audience: The Art & Science of Watching TV - Couverture rigide

Abelman, Robert; Atkin, David

Couverture rigide

ISBN 10 : 1572734876 ISBN 13 : 9781572734876

Editeur : Hampton Press, 2002

Synopsis

An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.

Détails de l'édition

• Éditeur: Hampton Press
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 1572734876
• ISBN 13: 9781572734876
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible