Power And Public Relations - Couverture souple

Couverture souple

ISBN 10 : 157273681X ISBN 13 : 9781572736818

Editeur : Hampton Press, 2006

Synopsis

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

Détails de l'édition

• Éditeur: Hampton Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 157273681X
• ISBN 13: 9781572736818
• Reliure: Broché
• Nombre de pages: 308
• Éditeur: Courtright Jeffrey L., Smudde Peter M.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible