Don't Get Duped - Couverture souple

Forness, Larry

Couverture souple

ISBN 10 : 1573929220 ISBN 13 : 9781573929226

Editeur : G38-Prometheus, 2001

Synopsis

In the health and fitness industry truth is a scarce commodity, charges Dr. Larry M. Forness. American consumers, exposed to a daily barrage of hype and misinformation about all the products and services that claim to make them healthier and more attractive, annually spend forty billion dollars needlessly on a cornucopia of vitamins, minerals, herbal supplements, ergogenic aids, fitness equipment, and alternative healthcare treatments. In this "survival manual," Forness's goal is to teach consumers the critical tools to make them more knowledgeable about these questionable items.

The topics covered include the real meaning of oscientifically proven," methods for quantitatively analyzing such claims as "more energy" and "improved strength," alternative healthcare treatments vs. hard science, fad diets, aging remedies, abuse of the labels "certified" and "licensed," plus an extremely useful glossary explaining commonly used marketing terms. To reinforce his message, Forness has originated the "Bozo du Jour Award," bestowed on various individuals, groups, or companies that have created or participated in misleading advertising, or have done something that could harm consumers.

Before you begin yet another weight loss or fitness program or buy the next healthcare product, you owe it to yourself to read what Dr. Forness has to say.

A propos du livre

À propos de l?auteur

Dr. Larry M. Forness is the founder of the National Center for Sports Medicine and is currently Adjunct Professor of Public Health at American Military University.

Détails de l'édition

• Éditeur: G38-Prometheus
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1573929220
• ISBN 13: 9781573929226
• Reliure: Broché
• Nombre de pages: 359
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas