Articles liés à General Aviation Marketing and Management: Operating,...

General Aviation Marketing and Management: Operating, Marketing and Managing an FBO - Couverture rigide

Prather, C. Daniel, Ph.D.

 
9781575243016: General Aviation Marketing and Management: Operating, Marketing and Managing an FBO
Couverture rigide
ISBN 10 : 1575243016 ISBN 13 : 9781575243016
Editeur : Krieger Publishing Company, 2009

Synopsis

The third edition of ""General Aviation Marketing and Management"", although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management. Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager. The text also retains a marketing focus to enable the student desiring to learn about aviation marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Krieger Publishing Company
Date d'édition
2009
Langue
anglais
ISBN 10 
1575243016
ISBN 13 
9781575243016
Reliure
Relié
Numéro d'édition
3
Nombre de pages
291
Coordonnées du fabricant
non disponible
Personne responsable
non disponible