The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model - Couverture rigide

Mitchel

 
9781576751671: The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
Couverture rigide
ISBN 10 : 1576751678 ISBN 13 : 9781576751671
Editeur : Berrett-Koehler, 2003

Synopsis

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.

The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm working with the most senior officers at hundreds of major companies including Black & Decker, Procter & Gamble, Charles Schwab, Southwest Airlines, Time Warner and Xerox. Carol Coles is COO and president of Mitchell and Company, and co-founded the firm. She has an extensive practice in strategy development and stock-price improvement.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Berrett-Koehler
Date d'édition
2003
Langue
anglais
ISBN 10 
1576751678
ISBN 13 
9781576751671
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible