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Heraclitus was famous for his provocative sayings. For example: 'You can't step in the same river twice." "Dogs bark at what they don't understand." "Expect the unexpected, or you won't find it, because it leaves no trail."
Today, more than 2,500 years after they were written, his ideas about life, nature and the cosmos remain as startlingly original as ever. In EXPECT THE UNEXPECTED, Roger von Oech uses thirty of Heraclitus's epigrams as a springboard to innovation. Treating each saying as a creativity exercise, he supplies mental puzzles, amusing anecdotes, and intriguing questions designed to topple old habits of thought and fire the imagination.
Anyone, from corporate executives to students to artists, looking for a new approach to problem-solving will find this a wise and invaluable tool. It can be read from start to finish as a creativity workbook, treating each insight as a daily meditation, or it can be consulted as an oracle.
Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.
Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions."
Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!
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