They Just Don't Get It!: Changing Resistance Into Understanding - Couverture rigide

Yerkes, Leslie; Martin, Randy; Dewey, Ben

Couverture rigide

ISBN 10 : 157675328X ISBN 13 : 9781576753286

Editeur : Berrett-Koehler Publishers, 2005

Synopsis

You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. They’ll see it right away, just like you did. You’re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don’t get it. How is this possible? And how do you get them to get it?

They Just Don’t Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don’t see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.

This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.

A propos du livre

À propos de l?auteur

One thing you can say about Leslie Yerkes is that she gets it. Another thing you can say is that she knows how to make sure thatyou get it. In her job as an organizational development/ change management consultant, Leslie has helped thousands to get it and to learn how to make sure that those
around them get it, too. A graduate of Wittenberg University and Case Western Reserve University, Leslie is the founder of Catalyst Consulting Group, Inc. in Cleveland, Ohio. She has taught at John Carroll University, Baldwin Wallace
College, and is on the faculty at the Weatherhead Dively Center for Executive Education.
For six months, Randy didn’t get the concept of this book. But Leslie continued in a gentle, non-threatening
way until one day, voilá, he got it! Randy attended Northwestern University and has a degree in television producing and directing from Milwaukee Area Technical College. He spent more than twenty years in broadcast television, garnering nearly a dozen Emmys and a CEN Award. He spent seven years with PM Magazine in Cleveland as producer, director, and executive producer. In 1985, Martin changed careers and started the award-winning martin DESIGN, a marketing/advertising firm that “Reframes people’s thoughts and makes them powerful, profitable, and enlightening.” His clients have included: Stop-n-Shop Supermarkets, Tony Roma’s, Focus Four, The Cleveland Growth Association, The Cleveland Ballet, Reflections Interior Design, and Catalyst Consulting Group.
Ben Dewey is a freelance illustrator and graduate of The Cleveland Institute of Art (CIA). He is the recipient of CIA’s Mary C. Page Traveling Schol- arship (for the top painting student of the year) and the Sue Wall Painting Scholarship. His Bachelor of Fine Arts project on legendary blues guitarist Roscoe Porter earned him a spot in the Top Twenty Final Presentation, a prestigious evaluation and award. Dewey has been drawing since child-
hood and playing electric and slide guitar since the age of thirteen. He has created band performance posters for the tours of several national recording artists and currently plays guitar with several groups in the Cleveland area while pursing a career in the comics industry.
He is the author of the soon-to-be-released single, “Moonshine Boys.”

Extrait. © Reproduit sur autorisation. Tous droits réservés.

Chapter 
One 1

There once was a woman named Julie who lived in the very best apartment atop the very best building in the very best city in America.
Julie’s apartment was filled with the very best things she could buy.
She owned a top-of-the-line high definition television set with theater surround sound, a treadmill with automatic memory and thirty-five presets of the most famous terrain in the world, and a chrome espresso machine that her father said reminded him of the ’58 Buick he used to own.




Julie had the very best job anyone could imagine. She was the senior vice president and chief account executive for the very best advertising agency in town.
She had the very best clients and produced the very best advertising in America.
Everything that Julie did was superb; everything she owned was better; every idea she had was the very best. In short, Julie got it.
All her friends said so. They said things to each other like, “You know why Julie does so well? It’s simple. Julie gets it.”


Which is why this morning was so troubling to Julie.
Julie wasn’t interested in watching television. She wasn’t interested in making espresso.
And she certainly wasn’t interested in running up the side of Mount Kilimanjaro, although she could have.
And she wasn’t interested in doing all these very best things because her head hurt.
Julie’s head had hurt since she woke up two hours before. Before her alarm even went off.
Julie woke with a headache caused by a question that had been bouncing around in her brain all night long while she tried to sleep.
She had this awful, annoying question because for the first time in her life, Julie had come face-to-face with something she didn’t get.
It was a simple question. One that all of us ask, all the time, of far too many people, far too often.
It’s a question that causes us to lose sleep. And to not understand. And to not finish projects. And to lose friends.
And, although it really is a simple question to ask, it’s one of the most difficult ones in the world to answer.
So what is this simple but profound question? The question that was bouncing around in Julie’s head?
Here it is.
This is it.
This is the question:

Détails de l'édition

• Éditeur: Berrett-Koehler Publishers
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 157675328X
• ISBN 13: 9781576753286
• Reliure: Relié
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt. 139b - 14; Tallinn; 11317; Estonie