Articles liés à Friction: Passion Brands in the Age of Disruption

Friction: Passion Brands in the Age of Disruption - Couverture rigide

Rosenblum, Jeff; Berg, Jordan

 
9781576878361: Friction: Passion Brands in the Age of Disruption
Couverture rigide
ISBN 10 : 1576878368 ISBN 13 : 9781576878361
Editeur : powerHouse Books, 2017

Synopsis

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
 
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

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À propos de l'auteur

Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors.
 
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
 
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
powerHouse Books
Date d'édition
2017
Langue
anglais
ISBN 10 
1576878368
ISBN 13 
9781576878361
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

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11317
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