No Bullsh*t Branding: A Step-by-Step Guide to Discover, Design, and Deliver Your Brand - Couverture rigide

Martin, James

Couverture rigide

ISBN 10 : 1577159454 ISBN 13 : 9781577159452

Editeur : Rockport Publishers, 2026

Synopsis

Stop selling pretty logos. Start building brands that work in the real world.

Do inflated processes, branding jargon, and performative “thought leadership” leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? In No Bullsh*t Branding, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to what it truly requires. No mystique. No posturing. No bloated decks. Just clear tools and creative confidence to build brands that succeed in the market, not only in portfolios.

You will learn to build brands from the inside out using the Five Idea Keys, the Minimum Viable Brand, and reputation-through-evidence frameworks. You will not be asked to reinvent yourself as a coach or consultant. You will learn to think, make, and ship brands with honesty, clarity, and conviction.

This is for designers who want to move beyond execution and operate as true creative partners. You will learn to shape ideas with intention, design identities with purpose, and build reputations that grow through proof, not performance.

You will also learn how to apply these tools to your own ideas. The goal is not only stronger client outcomes. It is to help you release your own concepts without perfectionism, build your creative voice publicly, and grow a career grounded in real-world evidence rather than noise.

You will discover:

• Why real brands begin with truthful ideas, not tactics
• How to use the Five Idea Keys to turn sparks into structured brand foundations
• How to build a Minimum Viable Brand without unnecessary complexity
• How to choose names, messaging, and visuals that serve the idea
• How to attract aligned clients through proof, not persuasion
• How to grow your reputation alongside your client work, without burnout

Through real case studies and transparent process breakdowns, No Bullsh*t Branding shows how clarity, evidence, and creative honesty outperform inflated theory and trend-chasing every time.

If you have ever felt underqualified, overcomplicated, or pressured to follow industry scripts, this book will help you trust your instincts, sharpen your craft, and build brands that stand up in the world and stand out in the market, including your own.

With wit, warmth, and a justified level of profanity, No Bullsh*t Branding champions designers, honors creative instinct, and teaches branding without the nonsense.

A propos du livre

À propos de l'auteur

James Martin is a British designer, author, and educator best known as Made By James. For more than 20 years, he has helped thousands of creatives, founders, and brands build recognizable reputations that create extraordinary opportunities. His books, Made by James and No Bullsh*t Branding, challenge the traditional view of branding as simply logos or visual identity, presenting it instead as the ongoing process of becoming the obvious choice through trust, behavior, and meaningful human connection. James serves on Canva’s Design Advisory Board and is a creative partner to Lincoln Design Co. and Affinity. At the heart of his work is a simple belief: opportunity is not something you wait for, but something you can design. Through speaking, mentoring, writing, and partnerships with global brands, James helps people think differently about reputation, relationships, and the everyday behaviors that produce remarkable outcomes, championing craft, generosity, continuous learning, and the power of human creativity to shape the world.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1577159454
• ISBN 13: 9781577159452
• Reliure: Relié
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible