Motion graphics is the animating of digital images to create new looks, sophisticated special effects, and network logos. Adobe After Effects is the leading software application for creating motion graphics. From animating background images to creating film-style title sequences, After Effects does it all. After Effects 5.5 is sold in two editions, the standard version, which this book addresses, and the professional edition, which will be covered in a subsequent volume. This colour-packed book reveals expert techniques for creating compelling motion graphics. Step-by-step tutorials demonstrate the concepts, processes and technical details of the latest version of After Effects, including its new features of 3D Space, cameras, lights, parenting, and expression. A new lesson has been added to serve as an introduction and tour of the program for new users.
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Foreword by Harry Marks, the former Vice President and Creative Director for On-Air Promotions for ABC and CBS as well as a consultant to NBC. Acknowledged by many as the father of modern broadcast motion graphics, Marks is an Apple Master and first recipient of the Broadcast Designers Association Lifetime Achievement Award. Trish and Chris Meyer are the creative forces behind CyberMotion, an award-winning motion graphics studio that has created imagery for NBC, ABC, HBO Fox, TLC, and New Line among others. Both teach at the American Film Institute in Hollywood, and write the Motion Graphics column in DV Magazine.
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