L. L. Bean: The Making of an American Icon - Couverture rigide

Gorman, Leon

Couverture rigide

ISBN 10 : 1578511836 ISBN 13 : 9781578511839

Editeur : Harvard Business School Pr, 2006

Synopsis

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

Détails de l'édition

• Éditeur: Harvard Business School Pr
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1578511836
• ISBN 13: 9781578511839
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible