Articles liés à L. L. Bean: The Making of an American Icon

L. L. Bean: The Making of an American Icon - Couverture rigide

Gorman, Leon

 
9781578511839: L. L. Bean: The Making of an American Icon
Couverture rigide
ISBN 10 : 1578511836 ISBN 13 : 9781578511839
Editeur : Harvard Business School Pr, 2006

Synopsis

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.

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Éditeur
Harvard Business School Pr
Date d'édition
2006
Langue
anglais
ISBN 10 
1578511836
ISBN 13 
9781578511839
Reliure
Relié
Numéro d'édition
1
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible