Articles liés à Down to Earth: Applying Business Principles to Environmental...

Down to Earth: Applying Business Principles to Environmental Management - Couverture rigide

Reinhardt, Forest L.

 
9781578511921: Down to Earth: Applying Business Principles to Environmental Management
Couverture rigide
ISBN 10 : 1578511925 ISBN 13 : 9781578511921
Editeur : Harvard Business Review Press, 2000

Synopsis

Anxiety about the environment is on the rise for today's businesses. Firms large and small are feeling increased pressure from government regulations, environmental organizations, and community groups to ensure that business practices respect our natural resources. According to Forest Reinhardt, executives should stop delegating these issues to scientific or social experts, and instead seize the opportunity to use environmental strategies as part of their business planning in ways that can increase profits for the bottom line. In "Down to Earth", Reinhardt helps managers find ways to accommodate demands for environmental performance and deliver superior returns to their shareholders. According to Reinhardt, responsible and realistic solutions to environmental problems are surprisingly accessible. "Down to Earth" explains how executives can take familiar business principles of strategy, finance, and marketing and use them to improve their management of environmental problems. Colorful examples from businesses as diverse as Patagonia, Xerox, and Monsanto show how leading companies use this commonsense approach to turn environmental concerns into powerful competitive advantages. The first book to offer a practical, reality-based view of the relationship between the environment and business practice, "Down to Earth" will help executives take advantage of the valuable opportunities for linking their environmental strategies with shareholder value.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Forest Reinhardt is an associate professor at Harvard Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2000
Langue
anglais
ISBN 10 
1578511925
ISBN 13 
9781578511921
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible