Creativity Inc: Building an Inventive Organization - Couverture rigide

Mauzy, Jeff; Arthur, Kay A; Harriman, Richard

Couverture rigide

ISBN 10 : 1578512077 ISBN 13 : 9781578512072

Editeur : Harvard Business Review Press, 2003

Synopsis

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Détails de l'édition

• Éditeur: Harvard Business Review Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1578512077
• ISBN 13: 9781578512072
• Reliure: Relié
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible