Creativity Inc: Building an Inventive Organization - Couverture rigide

Mauzy, Jeff; Arthur, Kay A; Harriman, Richard

 
9781578512072: Creativity Inc: Building an Inventive Organization
Couverture rigide
ISBN 10 : 1578512077 ISBN 13 : 9781578512072
Editeur : Harvard Business Review Press, 2003

Synopsis

RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2003
Langue
anglais
ISBN 10 
1578512077
ISBN 13 
9781578512072
Reliure
Relié
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
non disponible