Markets of One: Creating Customer-Unique Value Through Mass Customization - Couverture rigide

Pine II, B Joseph; Gilmore, James H; Gilmore

 
9781578512386: Markets of One: Creating Customer-Unique Value Through Mass Customization

Synopsis

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

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