Articles liés à Place to Space

Place to Space - Couverture rigide

Weill, Peter; Vitale, Michael

 
9781578512454: Place to Space
Couverture rigide
ISBN 10 : 157851245X ISBN 13 : 9781578512454
Editeur : Harvard Business Review Press, 2001

Synopsis

Place to Space is the essential e-business playbook that will give leaders the insight and confidence they need to operate successfully in both place and space. The book explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides the first systematic, practical analysis of eight viable e-business models; an adaptable hybrid model for competing against online pure plays; and revolutionary schematic tools for analyzing current business models and evaluating promising new web initiatives. Through illuminating case studies of Lonely Planet, General Electric, CDNow, Reuters, and others, the authors show how each model works in practice--from how it makes money to the core competencies and critical factors required to implement it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Peter Weill is Director of the Center for Information Systems Research and Senior Research Scientist at MIT's Sloan School of Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2001
Langue
anglais
ISBN 10 
157851245X
ISBN 13 
9781578512454
Reliure
Relié
Nombre de pages
372
Coordonnées du fabricant
non disponible
Personne responsable
non disponible