Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges - Couverture rigide

Heck, Eric Van

 
9781578516582: Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

Synopsis

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

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À propos de l?auteur

Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.