Working the Room: How to Move People to Action Through Audience-Centered Speaking - Couverture rigide

Morgan, Nick

 
9781578518197: Working the Room: How to Move People to Action Through Audience-Centered Speaking
Couverture rigide
ISBN 10 : 1578518199 ISBN 13 : 9781578518197
Editeur : Harvard Business Review Press, 2003

Synopsis

Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert, Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience - not just with your brain, but with your body.In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a three-part process - focusing on content development, rehearsal, and delivery - that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harvard Business Review Press
Date d'édition
2003
Langue
anglais
ISBN 10 
1578518199
ISBN 13 
9781578518197
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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9781591397144: Give Your Speech, Change the World

Edition présentée

ISBN 10 :  1591397146 ISBN 13 :  9781591397144
Editeur : Harvard Business Review Press, 2005
Couverture souple